Connect with natural health practitioners, join group classes, and share your wellness journey with the community.
View PrototypeAn independent holistic health practitioner approached me to explore opportunities within the natural health app space. The objective was to design a digital experience that enables individuals to easily connect with natural health practitioners, book group classes, and track their wellness progress, effectively bridging holistic care with accessible, user-centered technology.
YEAR
2025
SERVICES
UX & UI Design
CLIENT
Juliette Martin Naturopath
SECTOR
Alternative Holistic Health
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After conducting an initial UX competitive analysis of the holistic health app market, I found only a few indirect competitors, with Heal.me emerging as a key player. A deeper analysis of this app revealed two main opportunities for our app’s success.
Heal.me has a challenging to use search bar, ineffective filters, and navigation issues make finding practitioners difficult.
Unless users come with a clear idea of whom to book, it is hard to find guidance on choosing between practitioners or understanding what each specialty offers.
Simultaneous to the app analysis, I developed a semi-structured interview for potential app users, consisting of 3 distinct parts in which 4 volunteers participated.
I gathered interviewees’ age, holistic health knowledge, and past experiences with natural health services or practitioners.
Participants were tasked with booking an appointment with a practitioner using Heal.me, and to note down any feedback based on their experience.
Participants shared their impressions of the Heal.me app, including their booking experience and feedback on features they would keep, change, or found missing.
After conducting the user interviews, I carefully reviewed and synthesized the qualitative data to uncover recurring themes and pain points. To translate these insights into actionable opportunities, I used the How Might We framework, reframing the most common challenges into solution-oriented questions. This approach led to four key “How might we?” opportunities:
How might we empower users to choose the practitioner best suited to their needs?
How might we streamline booking to complete appointments in a single app visit?
How might we display essential information in our map feature?
How might we redesign the Heal.me UI to be more welcoming to new users and reflective of the natural health industry?
Field interviews also clarified the user profiles I targeted, which I turned into two key personas:
Sarah Tallion is a dedicated flight attendant who loves her job’s travel opportunities but often finds it hard to balance her fast-paced lifestyle. Her irregular schedule and frequent trips mean she’s always struggling to rest, dedicate time to fitness, and take personal time. Sarah is passionate about health and wellness but is unable to engage in a consistent health routine or connect with a wellness community that motivates her to keep going due to her limited time.
• On-the-Go Accessibility
• Desire for Community
• Health Awareness
Mark lives a calm, steady life in the suburbs, he recently retired from a physically demanding job in the kitchen. Although he enjoys his downtime, he struggles with a persistent back pain that has impacted his quality of life. Friends have suggested he try natural therapies, but he has little experience in this area and feels uncertain about where to begin or whom to trust
• Finding Trusted Practitioners
• Limited Knowledge
• Guidance in Health Choices
• Personal Connection
Utilizing the power of Figma and research insights, I created a user flow to address my two problem statements, the difficulty in understanding each practitioner’s specialty and the navigational challenges in searching for practitioners.
Once the flow was established, I began drafting an early Blockframe in Figma based on the user flow. This time, I also incorporated the additional insights gathered from the HMW questions.
After creating Blockframes, I analyzed the research conducted up to that point to extract the key insights that would inform my final proposal. I then prioritized these insights as follows:
An introductory guide to assist users in navigating through the app while providing tech-savvy users the option to skip it.
Standardized practitioner information cards should be introduced to enhance user comprehension of the various natural health services offered.
An enhanced search bar with advanced filtering options is essential to help users quickly find the right practitioners.
A map feature that allows users to locate nearby practitioners and health-related activities.
(Optional) A more visually appealing UI that embodies a warm, holistic aesthetic instead of a cold, clinical look.
(Optional) A community feature to foster connections among users, encouraging engagement in their wellness journeys.
As the final step of this project, I developed a functional high-fidelity prototype. I leveraged my branding skills to establish a warmer, more inviting tone by replacing heal.me clinical blues and cold whites. This approach refreshed the app’s color palette, and typography, preserved some core functionalities, and integrated all my research insights.
Using Heal.me as a benchmark, I conducted a competitive analysis to identify its strengths and UX gaps. Rather than redesigning the existing platform, I leveraged its core value, practitioner discoverability, while addressing weaknesses in navigation, clarity of specialties, and overall user flow.
Through user research, insight synthesis, and iterative prototyping, I developed a high-fidelity concept that improves information architecture, enhances search and filtering, standardizes practitioner cards for better scannability, and introduces community-driven features. The final solution builds on proven patterns while optimizing usability, accessibility, and user engagement within the holistic health space.
